Hi, I'm Sergio Tijero, a senior web developer specialized in WordPress, ecommerce and automation. I design and build scalable systems for local and international clients.
I'm a senior web developer focused on building solutions that are not only well designed, but also practical and reliable.
I've worked on websites, ecommerce platforms and custom systems, helping businesses improve their online presence and streamline their processes.
My approach is simple: understand the problem, build the right solution, and make sure it works long-term.
Modern, fast and easy-to-manage websites built with WordPress or custom stacks. Shipped to last, not just to launch.
Online stores designed to sell, with a strong focus on user experience and performance. Checkout that converts.
Helping businesses reduce manual work through integrations and smart workflows. Save hours, not just clicks.
From hosting setup to performance optimization, I make sure everything runs smoothly — and stays that way.
I take time to understand your needs, constraints and what success actually means for your business.
I propose solutions that make sense — not the trendy stack, the right stack for the problem.
I build with scalability in mind, documenting decisions so the system survives the next iteration.
I stay involved to ensure everything runs properly, evolves with your business and doesn't rot.
I don't just deliver a website and disappear. I focus on building solutions that you can actually use and grow with — long after the launch.
A content-heavy retreat site needed a clearer journey across lodging, retreats, and nature experiences.
I structured the experience around storytelling, service clarity, and reservations using a headless WordPress + Astro setup.
Performance-first frontend, selective React islands, and a CMS workflow built for ongoing editorial control.
The business needed a structured industrial catalog and lead generation flow instead of a traditional checkout.
I organized products by industrial process and adapted WooCommerce into a quotation-oriented catalog with WhatsApp contact.
Taxonomy, navigation, and CTAs now support B2B discovery and quotation requests instead of one-click purchase.
A real store with technical brewing equipment needed to support large catalogs, complex products, and active sales.
I worked on a WooCommerce setup built for variations, pricing ranges, and long-term optimization of technical product pages.
The store supports real transactions across equipment, supplies, fermenters, and higher-ticket brewing systems.
The online store had to feel curated and design-led while still helping users move toward purchase or design assistance.
I supported a WooCommerce + Elementor experience focused on branded presentation and conversion-aware product pages.
The result balances ecommerce functionality with aesthetic positioning and personalized design support.
The stack I reach for depends on the problem. These are the tools I use often, know deeply, and recommend with confidence.
Starting fresh or improving something that already works, I'd be happy to help you think it through and build it right.